Insurance Conversion Architecture

A structured model for converting registered participants into issued life insurance policies

Event Distribution Partner

• Fitness partner intake

• Registration

• Marketing consent capture

I agree to be contacted by a licensed Eleos Life Insurance agent.

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NEW

Eleos (Digital Binding Layer)

• Event coverage binding

• Upsell & cross-sell

• Expanded AD&D

• Life Quote & Application Flow

• Advances applicants to sign stage

Coverage Active

Additional Options:

• Extended AD&D

• Life Qualification

Get Personalized Coverage

Digital Application Progression → DSC

NEW

HIQOR (Engagement & Orchestration)

• Pre-call SMS engagement

• Post-call SMS follow-up

• Conversion tracking

• Controls messaging cadence

• Engagement state management

• Controls routing to sales teams and carrier based on engagement state

• Disposition-triggered workflows

• Engagement-state routing logic

• Sales readiness scoring

SMS Sent

Email Triggered

Engagement Score: High Intent

Conversion Status: Active

Squeeze (Qualification Team)

• Receives life-interest leads

• No completed digital application

• Outbound discovery & qualification

• Early-stage human engagement

Lead Received

Outreach: Active

Disposition: Qualifying

No Contact → HIQOR Post-Call SMS Flow

Qualified → Transfer to DSC

DSC (Direct Sales Center)

• Receives application-ready leads

• Quote + application completed

• Ready-to-sign applicants

• Live closing conversation

Application Ready

Assigned Specialist: M. Smith

Stage: Closing

Mutual (Carrier)

• Underwriting

• Final life policy issuance

• Carrier of record

Application Submitted

Underwriting Review

Policy Issued

Policy #: ML-2024-0123